Tag Lines Essay Example | Topics and Well Written Essays - 750 words

Tag Lines - Essay Example As businesses have become highly competitive in today’s world so it has become very important for organizations to differentiate themselves from the other competing products in the market. Logos and tag lines are ways with which organizations differentiate their products and services in the market. Logos and tag lines are used everywhere by the organization; these two things are used in the packaging material, letter heads, invoices, business cards, shopping bags, flyers, brochures and therefore it is important that the logo and tag line of the company should be good and attractive enough to catch the attention of the audience (Davis, 2005). One of the most important aspects of logo and taglines is that it is used to communicate the audience about the offerings of the company and how the company or the product can help the customer. An attractive logo along with a catchy and engaging tag line can make the customer think of buying the product or service whereas a dull and boring logo might not entice the customer to buy or purchase the product or service in fact it can influence the buying decision of the individual (Verhoef, & Leeflang 2009). There are many things that the management has to look at while designing the logo and thinking about the tag line of the company. Some of the most important things that the management needs to look at include the target market, the kind of products and services the company is offering, the visual and look of the logo, combination of right colors and fonts so that the logo and tag line look attractive and eye catchy, the culture and image of the company and there can be several other factors. However it is important that the final visual and look of the logo is pleasing and attractive enough to grab the attention of the audience. Tag lines should be catchy enough that it positively influences the buying decision of the individual. Logo and tag lines